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55 seconds dwell time

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45-75% recall
[lightbox href=”http://www.captive-media.co.uk/wp-content/uploads/2011/11/Recall.jpg”][button]more info[/button][/lightbox]

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Measured sales impacts
[button link=”http://www.captive-media.co.uk/advertisers-overview/case-studies/”]view case studies[/button]

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Problem: Young consumers are turning off to traditional media

Solution: Surprise, Engage & Delight!

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  • Captive Media was born from this realisation : reaching young influencers today needs something innovative, irreverent, and highly, highly engaging.
  • It is interactive & interruptive – and has great dwell times.
  • The average ‘visit time’ of a UK male is 55 seconds, and our content is a LOT more engaging and memorable than the wall!
  • Ladies visits often include queueing times – also a great time for entertainment and ‘talkable’ ads.
  • Captive Media also reaches consumers just before their purchase decision (incl. 16% of Gen Y who have made smartphone purchases in the loo!).
  • We have started to experiment with social media extensions, initially based on score-sharing… & there’s lots of potential!
  • We will build out our network in high end public washrooms – bars, exhibition centres, airports & retail …
  • And because every male visitor interacts with the system, we can provide actual, not estimated figures for number of impacts.

… so who would advertise in a washroom? More surprises!
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