Cornerstone, male grooming

Cornerstone delivers men’s shaving supplies to your door. Their aim was to drive brand awareness among a targeted audience, and to increase website visits, sales and word-of-mouth for the brand. The campaign combined adverts on Captive Media screens, Socialite screens – an ambient network, and NFC point of sale, all promoting a special offer. This lifted brand awareness with 100% of people who had seen their advert correctly connecting Cornerstone with a shaving brand.