Captive Media, the male-focused out-of-home screen network with 160 interactive in-venue screens, is now integrated with Grand Visual’s OpenLoop.
OpenLoop is a platform that can maximise the use of the advancing DOOH technologies and innovation across a media owner’s portfolio. It was conceived to open the traditional Out of Home loop so that brands and agencies could actively manage content, feeds, and creative in real time during a live campaign.
Agency planners wishing to add Captive’s bar screens to a campaign can now use OpenLoop to deliver dynamic content.
Captive Media Founder Mark Melford said “We’re delighted to now be integrated with the OpenLoop Platform. It makes our UK wide screen network easier to access than ever before.”