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Captive Media has been named among 10 finalists of the Extreme Tech Challenge, the global tech start-up competition backed by Richard Branson and whose final three teams get to “pitch to Rich” on Necker Island.

The top 10 were announced from thousands of applicants by director and judge Kym McNicholas live on US TV on Sunday night and include Captive Media alongside firms like Sphero, official maker of the Star Wars BB8 droid toy, and Megabots, developer of 15 foot fighting robots. “Captive Media is absolutely brilliant”, commented McNicholas,  “everyone is trying to reach millennials, and Captive Media reaches them where they’re at… it’s so clever.”

Captive founders Mark Melford and Gordon MacSween will join the other finalists at the Consumer Electronics Show (CES) in Las Vegas on January 6th where they will present to a judging panel including Gary Shapiro, CEO of CES organisers the Consumer Technology Association, venture capitalist Tim Draper, President of Samsung Young Sohn, and co-inventor of Google Maps Lars Rasmussen, along with other experts in the technology field.


The presentations, which will take place on 8th January 2016, will be broadcast live across the globe. Three of the ten will then be selected to visit Sir Richard Branson’s home on Necker Island in February, where they will pitch for a chance to win investment and infrastructure for their businesses.

Captive Media Co-founder Mark Melford commented “we are extremely proud to have been chosen for the final ten. XTC is a renowned global competition known for selecting companies with a strong purpose and the potential for global scale.  Our clear purpose is to help brands engage millennial males in an era in which much advertising simply doesn’t reach them.  That’s a $600bn global industry, and while the UK is our home market and focus, we already have installations in 14 countries outside the UK, not least in 11 cities across the US. The global appeal of our product has been amply demonstrated, and we’re excited by the chance XTC offers us to secure partners in taking the business to the next level.”

Extreme Tech Challenge

About the Extreme Tech Challenge

The Extreme Tech Challenge is organised by Mai Tai Global. It aims to unite targeted resources and world class advisors to help high-energy entrepreneurs with their big ideas. It provides the winner with exposure and capital to accelerate the scaling of their product with free infrastructure and other start-up boosters from world class vendors.

Sponsors include Mai Tai Global, Monster, Consumer Technology Association, Samsung, IBM, and Zoom.

For more information visit their Facebook page:




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