Current and new investors have backed Captive Media with £300k to roll out its unique concept to 50 top UK bars, starting in January. Captive Media’s system will provide the selected bars with a unique talking point, creating buzz, driving footfall, and generating new revenue. For brand advertisers, it provides a powerful and targeted media channel to reach consumers at the point of sale.
Some of the successful funding round came from innovative crowdfunding platform Syndicate Room, and the story was reported in TechCrunch and Yahoo! Finance.