La Sala – Puerto Banus

La Sala is an exclusive bar and restaurant in the southern Spanish costal town of Puerto Banus. A Captive Media system was installed recently as part of a £2m refurbishment. Charley Caradas is the co-owner.

“The units show the whole venue in a good light. The condition of toilets always leaves a lasting impression on visitors. So, when the toilets are clean, funky and have obviously had money and attention spent on them, people make that association with the venue as a whole. …Will they pay for themselves? Frankly they’ve already paid for themselves”!

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Ogilvy & Mather’s Director – Nicole Yershin

Ogilvy is one of the world’s pre-eminent advertising, marketing and PR agencies. Founded in 1948 it now has 450 offices in 120 cities. It defines itself by its ability to build brands through the principles of understanding the customer and creating big ideas. Nicole Yershon is Director of Innovative Solutions across the entire group.

“I felt with Captive Media that it was just fun. I could see how it could change behaviour… to make people – men in particular – feel happier, and I just thought it was a lovely way to interact. …that’s why Captive Media showcasing [in the building] at Ogilvy’s is brilliant.”

Lainston House Hotel – Exclusive Hotels Group

Lainston House is a 5 star country house hotel near Winchester, part of the Exclusive Hotels – six of the most luxurious hotels across the south of England providing luxury leisure breaks, conference, wedding venues in stately homes and gardens. They chose the system purely to entertain wedding and conference guests in their dedicated banqueting converted barn. Alongside the game itself, the screens show only high definition shots of other Exclusive Hotels venues – no advertising of any kind.

“For the clients it was a surprise, very left field, something you don’t expect to see here – but they loved it. It creates the talking point we were looking for”.

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Johnny Roxburgh – Owner, Admirable Crichton

The Admirable Crichton is the name behind the world’s best parties, awards dinners, corporate events, weddings and private parties. Clients include many of the world’s most high profile organisations and individuals.

“Captive Media’s amazing loo screens are the perfect add-on to many events. For 21st birthdays, sporting events and anywhere that guests really want to have fun they are the ideal ‘add-on’.
Clever and inventive, they are the contemporary version of the oldest boys game in the world. Infinitely flexible, they are as good in a permanent setting as they are in a temporary one. No party would be complete without this quirky addition to the loos. Even girls can enjoy the fun as they can see the boys scores on a screen outside the men’s room. Simply fantastic!”

The Wave Hotel – Bourne Leisure

The Wave Hotel which is Bourne Leisure’s newest accommodation at their Butlins Bognor Regis location was opened in July 2012. A hotel with new facilities such as kindle libraries, ipod docking stations, ipads, their own app, and a 21st Century game room incorporating the latest technologies.

“Along with the [Captive Media] games… it’s all adding to the 21st Century feel, that magical touch – that’s what people are here for. The men love it they come out raving about their scores and mums think it is a good idea as well…”

Head of Ogilvy Future Labs in the UK – Will Harvey

Will Harvey manages Ogilvy’s Digital Innovation Labs in London, a showcase for new marketing and advertising technologies.

“Consumers engage with brands all the time now and it is important to find innovative ways to do that. Captive Media does just that. When we showcase it to clients, the reactions are fantastic. The technology allows brands to engage with consumers in a fun and playful – and hence extremely memorable – way”

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