Captive Media, Drinkaware and Leading Digital Agency Ogilvy Neo are partnering for an 8 week campaign at the Exhibit Bar in London. This will showcase Drinkaware’s “Why let good times go bad?” on high definition screens throughout the venue.
“Every venue owner has a responsibility to promote responsible drinking, and it’s one we take very seriously” said Captive Media Director, Mark Melford. “That’s why Drinkaware is one of the lead advertisers for our UK roll-out”.
“We will be measuring awareness and recall of the Drinkaware brand, and the main campaign message – before, during and after the campaign” continued Melford. “Ours is a promising media for Drinkaware, because it delivers the message just as a customer is about to make their next purchase decision”.