Captive Media

Twyford Bathrooms and Captive Media announce Sales Partnership

captivemedia — Fri, 06 Apr 2012 09:55:31 +0000

Twyford, who pride themselves on their innovation and style have seen the same qualities in Captive Media. Within a new partnership, Captive Media will develop its washroom entertainment system to match a broad range of Twyford urinals, while Twyford promote the benefits of the combined offering to specifiers around the UK.

Twyford (part of the Sanitec Group who are the leading producers of bathroom ceramics in Europe) with an annual turnover of £60M in the UK and Captive Media will offer great aesthetics and improved hygiene to washrooms, plus fun and function for the venue owners. Keith Ridding, Commercial Sales Manager for Twyford, commented “We are looking forward to working with Captive Media and expect our customers will love this concept, which is totally new to the UK market.”

Captive Media announces partnership with Ogilvy & Mather

captivemedia — Wed, 28 Mar 2012 19:11:05 +0000

Captive Media and Ogilvy Digital Labs have signed an agreement which sees Captive Media become a partner of Ogilvy’s London Lab, a showcase for innovative digital thinking and marketing concepts. The deal sees Captive Media units installed at Ogilvy’s Canary Wharf headquarters, in London, and potentially, in regional hubs across Ogilvy’s global network of 450 offices. Captive Media Director, Mark Melford commented, “We’re delighted to become an Ogilvy lab partner. Their perspective and global reach will be invaluable assests in guiding our growth worldwide”. Nicole Yershon, Ogilvy’s Director of Innovative Solutions described Captive Media’s installation as “a lovely pervasive addition to the London Lab”

Captive Media does Retail @ Jungle Rumble

captivemedia — Mon, 26 Mar 2012 15:33:00 +0000

Jungle Rumble, the adventure golf operator, has just installed Captive Media screens at their crazy golf course in Bristol’s Cabot Circus retail mall. Visitors will have a real surprise at the 19th, where they will find themselves in a whole new competition … chasing penguins while they pee!

Said owner Angus Wright “Jungle Rumble is all about fun and there will be even more of that with Captive Media’s games. The screens will also let people know about some special offers available in our bar and cafe after the game.”

Campaign for Drinkaware boosts awareness by 41% !

captivemedia — Fri, 16 Mar 2012 16:00:51 +0000

Captive Media today published results of its 2 month campaign for Drinkaware – results which showed a 41% rise in unprompted awareness of Drinkaware.

In collaboration with Ogilvy Neo and Ogilvy One, Captive Media ran a test campaign for Drinkaware, the organisation promoting responsible drinking. The trial ran over 6 weeks in January and February 2012 in a test venue in London.

The objective of the campaign was to assess the effectiveness of Captive Media’s Washroom engagement marketing system in raising awareness of Drinkaware and it’s messaging among drinkers. Captive Media’s screens carried visuals from Drinkaware’s “Why Let Good Times Go Bad” campaign. Captive Media also designed a custom quiz game for Drinkaware, which featured questions about alcohol interspersed with general trivia questions. Unprompted awareness of Drinkaware as a source of the facts about alcohol rose 41%.

Captive Media Director, Mark Melford, commented “These results are pleasing and confirm what we have been seeing in trials since last Summer – that Captive Media’s washroom system is an extremely effective medium to get through to young people when they are out socialising and drinking”.

New recruit – Harry

captivemedia — Thu, 08 Mar 2012 08:00:54 +0000

Captive Media’s newest recruit, Harry (UMan to his colleagues) has taken to the job like a duck to water. Or should we say a penguin to a ski slope! His research skills and ability to identify any obscure urinal manufacturer amazes everyone (hence the nickname UMan). As every good superhero Harry is keeping his identity a secret, hence the out of date photo!

Why not try out his super powers? Send him a photo of your urinal and see how long he take to identify it!!

Dick Heinrich – Overseas Sales

captivemedia — Tue, 06 Mar 2012 11:48:58 +0000

Dick Heinrich who joined Captive Media to look after our Overseas Sales and developing partnerships in various locations abroad will be joining Gordon MacSween in Vegas. DSE2012 promises to be an opportunity to meet installation and sales partners galore!

DSE2012 – Las Vegas

captivemedia — Fri, 02 Mar 2012 20:55:48 +0000

Captive Media is heading to DSE2012 in Las Vegas with a spring in their step after making their first UK sales and with invitations to pitch to events centres, party organisers … and casinos! Let’s see what the bright lights have to offer…

The sincerest form of flattery …….

captivemedia — Sat, 10 Dec 2011 22:12:18 +0000

Over half a million people have viewed our story online in the first 10 days since it’s launch, as the Captive Media story grows. Our demo video is beginning to spawn a range of original variants and “remixes”. This is our favourite so far. Thanks Atish at www.longy.tv we love it! Check it out at http://goo.gl/T3c1

Captive Media launch draws strong international response

captivemedia — Fri, 02 Dec 2011 08:08:19 +0000

Following our press launch on 25th November, the Captive Media story has appeared everywhere from the UK’s Sun Newspaper and the BBC through the Tageszeitung, New York Times and Sky News Australia to news channels in Slovakia, Singapore and New Zealand. Here’s our own video with a German voice-over! http://goo.gl/Qfq8u

In response, we’ve had 100+ enquiries from outside the UK. We are committed to making a real success of the UK roll-out, which we expect to be coming to some great venues in early 2012. However, we are now also setting up a programme to begin sign up international resellers for sales later in 2012.

Drinkaware is lead advertiser in UK roll-out

captivemedia — Thu, 24 Nov 2011 10:34:47 +0000

Captive Media, Drinkaware and Leading Digital Agency Ogilvy Neo are partnering for an 8 week campaign at the Exhibit Bar in London. This will showcase Drinkaware’s “Why let good times go bad?” on high definition screens throughout the venue.

“Every venue owner has a responsibility to promote responsible drinking, and it’s one we take very seriously” said Captive Media Director, Mark Melford. “That’s why Drinkaware is one of the lead advertisers for our UK roll-out”.

“We will be measuring awareness and recall of the Drinkaware brand, and the main campaign message – before, during and after the campaign” continued Melford. ”Ours is a promising media for Drinkaware, because it delivers the message just as a customer is about to make their next purchase decision”.