Captive Media has announced a senior addition to its team with the appointment of Mark Barry, ex-Agency Trading Group Head at Mail Newspapers, as Sales Director.
Mark brings to Captive Media 16 years media sales experience and has run agency trading teams at both Mail Newspapers and Northern & Shell. His knowledge of the media marketplace, and in particular the needs and expectations of advertisers and media agencies means that he will be key in further developing Captive Media’s consultative approach to delivering innovative and engaging media solutions targeting Captive Media’s millennial male audience.
Captive Media is the disruptive venture-backed screen network focuses on the millennial male audience. It incorporates a unique interactive interface which brought it to prominence with award winning campaigns in the US and Canada in 2014, and which brought it a Drum Award in November this year for Best Out of Home content. It is also one of ten global finalists in the 2015 Extreme Tech Challenge, the global tech competition backed by Richard Branson.
Regarding his vision for the future Mark Barry said “this is an extremely exciting time for Captive Media and 2016 will see some significant developments for the business. Advertisers are now fully embracing the engagement and brand-awareness driven by our nationwide network of interactive digital screens in leisure venues. Going forward it is our ambition to make Captive Media synonymous with the millennial male audience – providing market-leading insight, engagement and innovation for advertisers trying to target this hard to reach audience.”
2015 was a milestone year for Captive, with network growth into 20 UK cities – now reaching 500,000 millennial male consumers each month.
To find out more contact Mark at firstname.lastname@example.org or on 07828 619273.
Mark (left) arrived just in time to pick up a Drum Award for Best Out of Home Content at last month’s Drum Content Award! Pictured here with founder and CMO Mark Melford.