News

Twyford, who pride themselves on their innovation and style have seen the same qualities in Captive Media. Within a new partnership, Captive Media will develop its washroom entertainment system to match a broad range of Twyford urinals, while Twyford promote the benefits of the combined offering to specifiers around the UK. Twyford (part of the …

Captive Media and Ogilvy Digital Labs have signed an agreement which sees Captive Media become a partner of Ogilvy’s London Lab, a showcase for innovative digital thinking and marketing concepts. The deal sees Captive Media units installed at Ogilvy’s Canary Wharf headquarters, in London, and potentially, in regional hubs across Ogilvy’s global network of 450 …

Jungle Rumble, the adventure golf operator, has just installed Captive Media screens at their crazy golf course in Bristol’s Cabot Circus retail mall. Visitors will have a real surprise at the 19th, where they will find themselves in a whole new competition … chasing penguins while they pee! Said owner Angus Wright “Jungle Rumble is …

Captive Media today published results of its 2 month campaign for Drinkaware – results which showed a 41% rise in unprompted awareness of Drinkaware. In collaboration with Ogilvy Neo and Ogilvy One, Captive Media ran a test campaign for Drinkaware, the organisation promoting responsible drinking. The trial ran over 6 weeks in January and February …

Captive Media’s newest recruit, Harry (UMan to his colleagues) has taken to the job like a duck to water.  Or should we say a penguin to a ski slope!  His research skills and ability to identify any obscure urinal manufacturer amazes everyone (hence the nickname UMan).  As every good superhero Harry is keeping his identity a secret, …

Dick Heinrich who joined Captive Media to look after our Overseas Sales and developing partnerships in various locations abroad will be joining Gordon MacSween in Vegas.  DSE2012 promises to be an opportunity to meet installation and sales partners galore!

Captive Media is heading to DSE2012 in Las Vegas with a spring in their step after making their first UK sales and with invitations to pitch to events centres, party organisers … and casinos!  Let’s see what the bright lights have to offer…

Over half a million people have viewed our story online in the first 10 days since it’s launch, as the Captive Media story grows. Our demo video is beginning to spawn a range of original variants and “remixes”.  This is our favourite so far.  Thanks Atish at www.longy.tv we love it!   Check it out at http://goo.gl/T3c1

Following our press launch on 25th November, the Captive Media story has appeared everywhere from the UK’s Sun Newspaper and the BBC through the Tageszeitung, New York Times and Sky News Australia to news channels in Slovakia, Singapore and New Zealand. Here’s our own video with a German voice-over! http://goo.gl/Qfq8u In response, we’ve had 100+ …

Captive Media, Drinkaware and Leading Digital Agency Ogilvy Neo are partnering for an 8 week campaign at the Exhibit Bar in London. This will showcase Drinkaware’s “Why let good times go bad?” on high definition screens throughout the venue. “Every venue owner has a responsibility to promote responsible drinking, and it’s one we take very …

Today’s “Patents Journal” from the UK Intellectual Property Office includes the register entry for GB2459869 … granting a patent to inventors Gordon MacSween and Mark Melford for their earthily titled “Interactive apparatus for use with a urinal”.  This concludes 3 years of development and investment for Captive Media, since the patent’s filing on 7th May 2008. …

Following the successful conclusion of the Cambridge field trials, 5 units are being installed in the prestigious Exhibit Bar in Balham, London. They will be running ads and a teaser campaign until the official launch on Friday 25th November. We have lots of ideas for new developments – social media apps for the Ladies, twitter …

Hot on the heels of a slightly bigger deal – JC Decaux – Broadsign have signed a partnership today with Captive Media to integrate their leading digital signage and ad serving software into the Captive Media product. Broadsign’s products provide a highly scalable solution for flexible scheduling of ads and games – see http://www.broadsign.com/digital-signage/company.html.

With Game Centre development partner, F2B, Captive Media has now established a set of hi-score tables for all games in all venues. Players can add their initials via a simple website on a smartphone, and minutes later appear in the on-screen hi-score table. Built into the mini-site are Twitter and Facebook links, which allow players …

During the field trials we have interviewed over 30 women at Ta Bouche. In general they are (a) intrigued about what’s on the screens (b) open to the idea of a screen in the Ladies – as long as it has content which is funny, full of cute guys and definitely devoid of skinny women! …

Captive Media today released details of its first complete 8 week trial in Cambridge’s Tabouche bar. Over an 8 week period between July 13th and August 31 2011, bottled beer Corona, Tabouche’s number 2 selling beer, was promoted on screens with a discrete 10 second static promotion page, playing as part of a 90 second …

Games development partner, Rouge Media, have completed the second in the Starter Pack Trilogy of games. Clever Dick is packed with amusing trivia – all you have to do is aim Left for “True” and Right for “False”. There’s obviously a knack to it, as scores are rising …

Captive Media today released the preliminary results of the impact on sales of products or offers promoted on its units. Two products were promoted on Captive Media’s screens over the 4 week period after their installation: one beer brand and TaBouche’s house shots. Sales of the beer rose 42% on like for like basis. Sale …

Captive Media today released results of the comprehensive customer survey programme it has run in parallel with system testing at TaBouche bar in Cambridge. Almost 100 customers, both male and female, have been interviewed during busy evenings each week during the trials in a programme run in collaboration with Cambridge University students and surveymonkey.net. Reaction …

Captive Media has made its first public installations at the prestigious TaBouche Bar in Cambridge’s town centre. Over an 8 week test period, a series of content styles, channels, games and interactive experiences will be trialled on two units on the TaBouche premises. “The early feedback we’re getting is universally positive,” said TaBouche Commercial Director …