The world’s first interactive washroom media network
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In 2014 we created the world’s first interactive in-venue digital screen network, with 60 screens across central London delivering up to 1 million impressions a month. We are now taking this nationwide.
Since January 2014, Captive Media have invested in installing our innovative technology in 30 top London venues. From Piccadilly Circus to Canary Wharf, Leicester Square to Hoxton, Captive Media can be seen across the Capital.
Early advertisers on this network include Captain Morgan, 32Red, Guinness, Lynx, and Beats by Dr Dre.
A new nationwide network
We are now entering an exciting new phase of our growth. We are installing our screens in 100 bars, pubs & clubs in major towns and cities across the UK. Partner venues include leading independent bars, Yo Sushi, the Tiger Tiger chain, Student Unions and Adnams. Because it is at the point of sale, the network is uniquely well placed to influence purchase decisions. McKinsey estimate that 40% of all purchase decisions are made at the point of sale, and Captive Media is the only media which can reach them here. Moreover, the washroom location means engagement is guaranteed.
We are always on the look out for new and exciting venues to join the network. Each partner venue benefits from the huge buzz the system creates, increased word of mouth, and the ability to promote its own offers – all at no up front cost. See venue owners talk about the impact Captive Media has had for them here.
This extended network will enable us to increase our reach, helping more brands engage a larger number of guys whilst they are out socialising.
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