Captive Media was first installed in a public venue on July 13th 2011. It was a world first. No-one had ever done anything like this before, and the reaction of customers in the venue – both male and female – and of venue staff – was unknowable. Over the following four months Captive Media used intercept interviewing, conducted by Students from Cambridge University – not Captive Media staff – to measure the reactions of Customers and staff to the system. “How did you find playing the game?”, “Do you remember seeing any of the advertising?”, “Did you take a positive or negative impression of the brands you saw?”

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