As part of its first wave of trials in Cambridge between July and October 2011, Captive Media ran a test promotion for Corona Beer. Over an 8 week period, Captive Media’s units ran a static 10 second promotion for Corona. Corona was the no.2 selling beer in the venue, selling an average of 400 units a week. Sales uplift was measured using the bar’s own EPOS data to compare sales during the trial to average sales for the year to date prior to the trial. Sales of Corona during the trial period rose by an average of 203 units a week, to just over 600 bottles a week, an uplift of 46%.