In collaboration with Ogilvy Neo and Ogilvy One, Captive Media ran a test campaign for Drinkaware, the organisation promoting responsible drinking. The trial ran over 6 weeks in January and February 2012 in a test venue in London.
The objective of the campaign was to assess the effectiveness of Captive Media’s Washroom engagement marketing system in raising awareness of Drinkaware and it’s messaging among drinkers. Captive Media’s screens carried visuals from Drinkaware’s “Why Let Good Times Go Bad” campaign. Captive Media also designed a custom quiz game for Drinkaware, which featured questions about alcohol interspersed with general trivia questions. Unprompted awareness of Drinkaware as a source of the facts about alcohol rose 41%.