layer-7

Captive Media conducted public trials of its washroom media system in Cambridge over four months between July and Oct 2011.

Over an 8 week period, Captive Media’s units ran a static 10 second promotion for the venue’s house spirit of the night; something that could be varied by the venue day by day to manage stock and maximise margin.

Sales uplift was measured using the bar’s own EPOS data to compare sales during the trial to average sales for the year to date prior to the trial.

Sales of the promoted house shots rose by 264 units a week, an uplift of 22% – and more importantly, well over £100 a week of margin to the venue.

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