As reported in SBC News, Captive Media was delighted to help with the launch of LeoVegas’s Sports Book at the start of the 2016 Premiership season. The campaign ran LeoVegas’s TV ad and was seen 342,680 times in bars around the UK. It ran alongside an interactive football game, in which brand mascot Leo faced 3,380,538 penalties from happy punters. As a result, 35% of players could namecheck LeoVegas unprompted … showing the value of engagement in cutting through to busy consumers. Exit polls also revealed the other betting brands punters name-checked.