Overhang is inspired by a secret Italian family recipe. Enriched with vitamins and botanicals, it’s a natural thirst quencher which helps your body replenish and rehydrate. Our campaign aimed to raise awareness and recognition of the brand while driving sales in Holland & Barrett AND generating word-of-mouth. A 10 second advert was played on Captive Media’s network over the busy Christmas period. It increased brand awareness to over 50%, with more than half of those saying they would tell friends. Overhang became the top-selling drink in Holland & Barrett over Christmas.