Generate Buzz. Boost Sales.
Captive Media’s units provide world class digital signage. With a twist. They attract & retain customers. And generate a great buzz amongst visitors and staff alike …
We ran a 4-month field trial, without publicity, and this is what we learned from 160 interviewees:
- 27% “came because of it”
- 45% “will stay longer to play it”
- 87% “will tell their friends what they’ve seen”
And because the units entertain customers, at the only time anyone can command their full attention, the units are also a great tool for in-house promotions. Sales of promoted items rose by up to 47%.
The Captive Media units also give any washroom a facelift, which everybody likes. Oh, and they improve hygiene too! Men are more accurate when they concentrate. Fact. That means washrooms up to 85% cleaner according to urinalfly.com.
So what about the girls? We have units there too. No games (yet!), but great content on our Ladies’ PTV Channels to pass the time in the queue. Captive Media makes sense on many grounds. And we plan to roll out to selected venues in 2012, not just in bars…
Bars
Differentiate your bar and become the one people talk about and choose to meet up at. Engage customers in the bar and afterwards, by linking games, scores and social media. But most importantly … boost sales.
Exhibition Venues
Companies spend £’000s on their stands at Trade Shows to out-do competitors at the same event. Imagine if every visitor ended up talking about one company …
Airport / Retail
Airport shoppers & motorists at service stations need to spend their money quickly. Washrooms are often the first place they go – a good place to suggest where they go next?
Sports / Leisure
The options for sports-related games are endless! Differentiate your venue, make sure customers know what’s on offer and let guys carry their competitive streak into the loo!