Captive Media has made its first public installations at the prestigious TaBouche Bar in Cambridge’s town centre.
Over an 8 week test period, a series of content styles, channels, games and interactive experiences will be trialled on two units on the TaBouche premises.
“The early feedback we’re getting is universally positive,” said TaBouche Commercial Director Graham Horner. “We’ve even had some customers travel all the way from London just to give the system a road test.
Captive Media will be conducting detailed surveys of customer response to the units – both male and female.
In addition, the company will be tracking EPOS data on a series of key brands and bar offers promoted on the screens during the test period.

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