Captive Media at Eddie World, CA

12 interactive screens were installed at Eddie World’s brand new service station in Yermo, CA – half way between Los Angeles and Los Vegas. Each one displays a game which is controlled by players aiming left and right in the bowl below the screens. Sensors in the screen itself detect the direction of flow and control the game. It evidently provides a lot of fun, as it’s been the most talked about aspect of the development on social media, and has featured in two NBC reviews.

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