Captive Media today released the preliminary results of the impact on sales of products or offers promoted on its units. Two products were promoted on Captive Media’s screens over the 4 week period after their installation: one beer brand and TaBouche’s house shots.
Sales of the beer rose 42% on like for like basis.
Sale of House shots rose 43%.
Sales data has been baselined and tracked over a nine week period before and after Captive Media’s install between June 5th and July 31st 2011. Analysis has been conducted in collaboration with students from Cambridge University economics department.