As reported in SBC News, Captive Media was delighted to help with the launch of LeoVegas’s Sports Book in August 2016. The campaign ran LeoVegas’s TV ad on our network of digital washroom screens, where it was seen 342,680 times – without pausing or skipping!
It ran alongside an interactive football game, in which brand mascot Leo faced 3,380,538 penalties from happy punters. They said “Awesome!”, “Cool – a great idea” … and “I need more ammo”! More importantly, 35% of them could namecheck LeoVegas unprompted … showing the value of engagement in cutting through to busy consumers. A full case study can be found here.
Exit polls also revealed the other betting brands punters name-checked (see below).