Betsafe jumps from 9% to 55% recall

To enter the UK market,  Betsafe wanted a memorable campaign to target men during live  sporting events. Captive Media integrated their brand into a Rugby World Cup game, with Kieran Bracken as [...]

Gruhme fragrance seen as premium

Question : What if you try to advertise a male fragrance in a toilet? A : it’s an ideal time and place to reach guys and, if the platform is premium, they’ll assume the product is [...]

Guinness app downloads triple

Many brands want consumers to download their app. This campaign for MatchPint & Guinness tripled downloads, with zero point-of-sale costs, by presenting the brand at the right time, to the [...]

Anthony Nolan wins award, sign-ups up 73%

In 2015, Anthony Nolan wanted 16-30 year-old men to become donors – but how to reach them? Easy – link an advert to Captive Media’s election themed game “Wee The [...]

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