Integrating on-screen advertising with NFC-enabled point-of-sale, Cornerstone ran adverts on Captive Media’s screens to double awareness of its online subscription shaving product.
Cornerstone delivers men’s shaving supplies to your door. Their aim was to drive brand awareness among a targeted audience, and to increase website visits, sales and word-of-mouth for the brand. The campaign combined adverts on Captive Media screens, Socialite screens – an ambient network, and NFC point of sale, all promoting a special offer. This lifted brand awareness with 100% of people who had seen their advert correctly connecting Cornerstone with a shaving brand.