Many brands want consumers to download their app. This campaign for MatchPint & Guinness tripled downloads, with zero point-of-sale costs, by presenting the brand at the right time, to the right audience – in a way they couldn’t avoid.
MatchPint ran a promotion with Guinness that offered 2-4-1 pints of Guinness during The Six Nations 2015. Captive Media helped promote the offer in 11 venues. The campaign helped double the number of offer redemptions compared to control venues. In-venue downloads of the MatchPint app almost trebled compared to control venues