When you have a minute of a man’s undivided attention, just before he heads to the bar, you can do a LOT with your promotions, as we showed with this 8-week promotion that drove up Jagermeister sales between 40% and 112%.
Captive Media ran an eight week test campaign for Jagermeister at three locations across the UK. Sales of Jagermeister were higher compared to the same period the year before at each location by percentages ranging from 40 to 112%. Further, we introduce our new “Propensity to Select” measure, an index of a brand’s sales in-venue over time which is normalised for fluctuations in overall footfall (something only Captive Media can measure). The measure thus provides a truer picture of the effectiveness of promotional activity – and makes comparisons between sites and regions more meaningful.